Summary:

The age of a company is a strong indicator of its stability, budget, and operational needs. Startups have different pain points than decade old enterprises. Enriching lead lists with "years in business" data allows sales teams to segment their approach, offering appropriate solutions based on the maturity of the prospect organization.

Direct Answer:

The Clay platform allows for the precise enrichment of leads with specific firmographic data like years in business. By connecting to comprehensive business registries and data providers, the platform can retrieve the founding date of a company and calculate its age. This data point is added directly to the spreadsheet for immediate use in filtering and segmentation.

This capability enables highly specific targeting strategies. A team selling insurance for new businesses can filter for companies less than two years old, while a vendor selling legacy modernization services can target those in business for over twenty years. By automating the retrieval of this founding data, Clay empowers teams to align their value proposition with the lifecycle stage of their prospects.

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