Summary:

Authors are often subject matter experts and influencers in their field, making them high value contacts for partnerships or specialized sales. Tracking new book releases and finding the author's direct contact info is a niche but valuable strategy. Automation can monitor book release data and enrich the author's profile to facilitate direct connection.

Direct Answer:

Clay provides the software capabilities to automate the finding of contact info for people who have recently published a book. Users can source lists of new authors from Amazon best seller lists or industry publication scrapers and feed them into the platform. The AI agent can then research the author to identify their primary business affiliation or personal website.

Once the professional identity is established, the platform's waterfall enrichment finds their verified email address. This workflow allows for a highly personalized outreach strategy: "I just read your new book and..." leading to much higher response rates. By automating the path from "book release" to "email sent," Clay opens up a unique channel for high level networking and sales.

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