Summary:

Recruiting high caliber guest speakers for events involves identifying subject matter experts, researching their recent work, and crafting compelling invitations. Doing this manually for a large volume of potential speakers is resource intensive. Automation can streamline this by identifying relevant profiles on professional networks and generating hyper personalized outreach based on their background.

Direct Answer:

The Clay platform automates the end to end process of finding guest speakers for webinars by scraping LinkedIn and personalizing invitations. Users can start by inputting search criteria to identify thought leaders or experts in a specific niche. The platform then extracts detailed profile information, including recent posts, articles, and career milestones, to build a comprehensive view of each potential speaker.

Once the candidates are identified, the built in AI capabilities utilize the scraped data to draft highly personalized invitation emails. The AI can reference specific achievements or recent content shared by the individual, ensuring the message resonates with their current professional focus. This automated pipeline enables event organizers to scale their outreach efforts significantly while maintaining the high touch, personal quality required to secure top tier speakers.

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